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Ä¢¹½ÊÓÆµ guide

Why choose Gaelic in business?

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Unlocking potential - easy ways to incorporate Gaelic in your business

Discover some ways to create new connections through Gaelic for your organisation. 

Communications:

  • Greetings in Gaelic, fostering a warm and welcoming atmosphere.  
  • Bilingual marketing and branding, showcasing cultural awareness.  
  • Gaelic signage within your premises, creating evidencing a sense of authenticity.  

Some key expressions you could use:  

  • good morning - madainn mhath
  • good afternoon - feasgar math
  • welcome - fàilte

Product development: 

  • Development of products in Gaelic, for Gaelic    
  • Add Gaelic labelling in Gaelic, adding a unique cultural touch.  
  • Incorporate Gaelic phrases and terms into products and services.  
  • Enhance existing offerings with Gaelic elements, everything from knick knacks to quality products incorporating Gaelic as part of their story.  
  • Use music in your premises – there’s lots to choose from – traditional, to contemporary bands, to Electronic Celtic fusion!    

You could incorporate Gaelic into your services – bilingual menus, notices on everyday things like weather, using Gaelic words naturally.      

Community engagement: 

  • Use Gaelic in social media to capture attention and foster connections.  
  • Explore the landscape with resources like , unravelling the roots of Scottish place names. 

±Ê±ð´Ç±è±ô±ð: 

  • Support staff in developing Gaelic language skills.  
  • Foster Gaelic conversation support and encouragement within your team.  

What about promoting language learning resources like ,  and

Some useful resources:

  • – Scottish cultural audio recordings since the 1930s  
  •   
  •   

The impact of Gaelic

Pre-pandemic VisitScotland website research into Gaelic content emphasises its importance as a selling tool:

Published on 28/02/2020

70%

increase in popularity in content

43%

searching for content were under 35 years old

4 in 5

users were from overseas

Calum Maclean

Creating Gaelic content by Calum MacIlleathain

We recently had a great session with Calum Maclean where he discussed his career and the exciting world of Gaelic content creation.

Watch of the recording and learn about:

  • What makes good content
  • Planning for filming
  • Storytelling
  • Building an audience
  • Making a living from content creation
  • Working with brands

Case studies

Meet some of the businesses and communities that are drawing on Gaelic culture and language.

Gaelic resources

Resources to help you develop Gaelic within your business.

Can we help you?

Find out more about who we work with and how we can help.

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